The Miss AuSable River Festival Endowment program is a scholarship-focused pageant intended to empower young women ages 15-20 in Crawford County. The pageant and crowning of the new titleholder will take place on Saturday, July 27, at 11am on the Main Stage at Michigan Avenue & Peninsular in downtown Grayling during the AuSable River Festival.

Contestants will be adjudicated in various facets, including community serve & engagement, private interview, on stage presentation, and poise & presence. The court will be adjudicated by secret panels throughout the week of the AuSable River Festival and during activities with the AuSable River Canoe Marathon, in a private interview, and in an on-stage competition. Eligible contestants include young women who live, work, or go to school in Crawford County who will be between the ages of 15-20 at the time of Labor Day of 2025. Eligible Junior Miss contestants include young women of Crawford County entering 5-8th grade in the fall of 2024. Eligible Little Miss contestants consist of girls of Crawford County entering 1st-4th grade in the fall of 2024.